If your leads drop in summer or your Q4 pipeline looks magical - it&#39;s not random. Seasonality impacts B2B marketing more than most teams admit. So let&#39;s talk about it.In this episode, we cover:<ul><li>What seasonality in B2B actually looks like</li><li>How marketing performance shifts across the calendar</li><li>Ways to align your campaigns with buyer behavior and timing</li><li>Why adjusting your strategy by season isn’t optional</li><li>And what does my wardrobe have to do with any of this?</li></ul>Looking to improve campaign results year-round? Start by understanding the seasonality of your market!If you&#39;ve listened to this episode, you&#39;re in the top 1% (IYKYK).

Episode 112: The Current State of Product Marketing, with Kamma Luise Rodian

Marketing nerds Jen and Casper share their experiences (and mistakes) in all things Marketing.