Everyone's talking about Marketing trends and predictions in 2024, but how many are looking back at what they learned in 2023 and what they plan to carry into 2024? WE ARE! 👋 In this episode, Casper and Jen cover the things they learned in 2023 and how they will influence what they do in 2024, including: - What we saw in 2023 that will separate the good marketers from the great marketers in 2024.- Staying efficient in times when funding is limited and we want our cash to last as long as possible. - Moving more towards a customer-centric model to drive MRR- What does PLG have to do with any of this? And 👏 so 👏 much 👏 more!

Carrying on from last week's episode, once you have all your data and metrics, what do you actually do with it? In this episode, Jen and Casper cover just that, including: - In-house reporting vs agency reporting- Actionable insights vs death by data- How to pick the right metrics to track- The power of visualizing (and celebrating) your wins- Don't stress over building a Ferrari And so 👏 much 👏 more 😮‍💨

In this episode, Casper and Jen cover the 5 business metrics every marketer should know (because it's the ones your CFO probably cares about the most), including:- Net New MRR- CAC (customer acquisition cost)- LTV: CAC ratio- CAC payback- Marketing-sourced weighted pipeline And so 👏 much 👏 more 😮‍💨

In this episode, Jen and Casper cover managing budgets, including: - Putting your budget in different "buckets"- Increasing your team's autonomy and preventing bottlenecks.- Negotiating budget with your CFO- Managing a budget from an employee POV vs an owner POV- Our hot take on the dreaded "what campaigns will you run next year?" question. 👏 much 👏 more 😮‍💨What are your buckets? We wanna know!

In this episode, Casper and Jen talk about speaking gigs, including:- How to get them- How to get ready for them- The benefits of public speaking- How to handle feedback - The power of the crowd selfie And 👏 so 👏 much 👏 more!

In this episode, Jen and Casper cover B2B product launches, including: - How does it differ from B2C launches - Dream timelines vs reality - The Campfire Launch (shout out to Kvadrant Consulting for that one!) - Pivoting properly when the sh*t hits the fan (as it tends to do) - Measuring the impact of a B2B product launch And... just to stay on trend, Taylor Swift. #swiftyeffect

In this episode, Casper and Jen talk about the stuff none of us marketers like talking about: marketing dogsh*t 💩.In other words - what activities are we B2B marketers doing, or being asked to do, that are complete bullsh*t and a waste of time and money, IN OUR HUMBLE OPINION.Bring your milk, cause this one's a bit spicy 🌶️ as we share our 🔥 takes on marketing trends that are complete and utter dogsh*t (for B2B).

Statistics suggest that 85% of jobs are filled via networking with personal and professional connections. With that in mind, how do you build your network when you've just arrived in a new country?This episode comes from a listener request (shout out to Nathalie Bassanesi 🙌).Casper (or shall I say, "the guy from Lost" - IYKYK) and Jen cover their experiences building networks in new countries, including:- Wearing your "yes hat"- Going to events heavily attended by foreigners- Using your native language as your super power- Realizing many jobs might not even be advertisedAnd so much more!

Who makes metrics fun?  WE DO! In this episode, Jen and Casper cover some metrics that can help you measure the performance of your band awareness initiatives, including: Correlations between brand awareness and brand search frequencies Gauging sentiment across social media Assessing both inbound AND outbound sales velocity When your competitors see you as a threat And so 👏 much 👏 more 👏 What did we miss? Hit us up on LinkedIn to share your ways of measuring brand awareness success!

After its launch on 5 July 2023, Threads became the fastest growing app of all time, reaching 100 million users in its first few weeks. But nearly just as fast as it took off, Threads crashed and burned, losing over 88% of their users 3 weeks later.Sound familiar?We couldn't help but see some connections between the buzz around Threads and the buzz around Clubhouse (remember them??).In this episode, we give some of our hot takes on Threads, which brings us to a larger conversation around:- Product adoption and the pitfalls of launching too soon- The importance of app stickiness and knowing your USP- The challenge of being a disruptor while also trying to work within people's pre-existing understanding of "how things work".And so much more! But mostly we just dunk on Threads for 20 min. Enjoy!