Creativity isn’t just for designers - it’s an essential business survival skill. In this episode, we dive into why creative thinking is so hard to sustain inside fast-moving teams, and how most companies get it wrong.

• Why creativity needs consistency and not annual offsites with Post-its

• The hidden reasons good ideas never get off the ground

• How the HIPPO quietly kills creativity (and what to do about it)

• Simple shifts to make creative thinking a weekly habit

• A few exercises that might feel strange but actually work

If you want to stop treating creativity like a one-off event and start making it part of your workflow, this one’s for you.