After a month away, we’re back with a topic marketers need on their radar: ChatGPT Ads.Casper shares early learnings from testing OpenAI’s new ad platform across B2B clients. The verdict? It’s a black box. Reporting is limited. Optimization is unclear. But early signals look promising.We unpack:<ul><li>What ChatGPT Ads actually look like</li><li>Why the CPCs are surprisingly low</li><li>How AI search is changing buyer behaviour</li><li>Why marketers are struggling with attribution</li><li>Whether “AI visibility” deserves its own budget</li></ul>If you market in North America or Australia, this might be the cheapest experiment you’re not running yet.

Episode 152: Silent GTM Growth Killers

Marketing nerds Jen and Casper share their experiences (and mistakes) in all things Marketing.