Marketing & The Machine helps marketing professions make sense of how artificial intelligence and machine learning impacts their craft. I aim to cut through the noise in a fun and thoughtful way, distilling the latest industry news and giving you actionable insights so you can make sound marketing decisions with a clear perspective.  Story 1 Adobe Tests an AI recommendation tool for headlines and images Adobe recently demoed a prototype showing a new way to use artificial intelligence to automatically personalize website content for different visitor personas. Story 2 New predictive capabilities in Google Analytics New predictive marketing tools in Google Analytics are going head-to-head with Facebook’s offerings and helping you better target potential buyers and potential churners.  **Prerequisites** In order to successfully train predictive models, Analytics requires the following: A minimum number of positive and negative examples of purchasers or churned users. In order to be eligible, it is required that 1,000 users triggered the relevant predictive condition and that 1,000 users did not. Model quality must be sustained over a period of time to be eligible. Predictive metrics for each eligible model will be generated for each active user once per day. If the model quality for your property falls below the minimum threshold, then Analytics will stop updating the corresponding predictions and they may become unavailable in Analytics. You can check the eligibility status of each prediction by going to the predictive section within suggested-audience templates in the audience builder. Additional info on setting up predictive metrics in Google Analytics: Here’s how to sign up for the App + Web property beta as well as a step-by-step tutorial on audience creation and predictive metrics. Ensure you have purchase events implemented or you’re automatically measuring in-app purchases.  Story 3 MonkeyLearn raises 2.2M to build out its no-code AI text analysis service If you can manage a spreadsheet, then a new low-code app promises to help even the tech defunct parse, train, and get real results from their data.  Misc. Sign up for Machine Learning for Business Professionals for free on Coursera.  Look for new episodes every-other-week. Subscribe today in your favorite podcast app. Find out more about the host, Bob Hazlett, at https://www.bobhazlett.com/

Marketing & The Machine helps marketing professions make sense of how artificial intelligence and machine learning impacts their craft. I aim to cut through the noise in a fun and thoughtful way, distilling the latest industry news and giving you actionable insights so you can make sound marketing decisions with a clear perspective.  Story 1 How Machine Learning in Search Works: Everything You Need to Know SearchEngineJournal.com breaks down how Google’s Machine Learning algorithm learns and the best ways to feed it what it wants. Story 2 How Does Facebook Use Machine Learning to Deliver Ads? A look into how Facebook uses Machine Learning to deliver relevant ads to billions of users each day. Story 3 Businesses are finding AI hard to adopt Large corporations are frustrated with the results they’re getting from their AI projects. Is this a case of over-hyped technology? Look for new episodes every-other-week. Subscribe today in your favorite podcast app. Find out more about the host, Bob Hazlett, at https://www.bobhazlett.com/