Marketing & The Machine
Marketing & The Machine
Bob Hazlett
#1: Marketing & The Machine - RankBrain, Facebook's ML ad algorithm, and AI is hard for big biz
11 minutes Posted Jul 6, 2020 at 9:26 pm.
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Show notes

Marketing & The Machine helps marketing professions make sense of how artificial intelligence and machine learning impacts their craft. I aim to cut through the noise in a fun and thoughtful way, distilling the latest industry news and giving you actionable insights so you can make sound marketing decisions with a clear perspective. 

Story 1

How Machine Learning in Search Works: Everything You Need to Know
SearchEngineJournal.com breaks down how Google’s Machine Learning algorithm learns and the best ways to feed it what it wants.

Story 2

How Does Facebook Use Machine Learning to Deliver Ads?
A look into how Facebook uses Machine Learning to deliver relevant ads to billions of users each day.

Story 3

Businesses are finding AI hard to adopt
L
arge corporations are frustrated with the results they’re getting from their AI projects. Is this a case of over-hyped technology?

Look for new episodes every-other-week. Subscribe today in your favorite podcast app.

Find out more about the host, Bob Hazlett, at https://www.bobhazlett.com/