Welcome to the 4th episode of Market'in! For this episode, our goal is to answer one of the questions that is keeping marketers up at night the most: "How do I measure the success of my LinkedIn campaigns?". Very often, we might think of media KPIs. Either to focus only or them, or to exclude them completely. In this episode we go through a few of them to understand why they are useful, but also why they don't mean everything. We also talk about business KPIs. What ROI means? Why it's important to align with sales on common KPIs and why the timeframe used to measure the success of campaigns really matters. We hope you'll enjoy this episode and that it will help you talk to your CFO, CEO or CMO even better about your results and how they help the company's growth.

For this third episode, we will end the basic reminders with objectives and ad formats. It's always a challenging moment when you set up a campaign on LinkedIn. There are those 9 different objectives to choose from, then all those formats... it's not always obvious to know whatr will work best for you, for your marketing goals. In the first part of this episode we start with objectives, explaining how choosing one or the other will impact the way your ad is displayed, how our algorithm will work, how you will buy and the available formats that go with it. In the second part we go through the different formats and talk through the advantages of each one to achieve your marketing goals. We discuss video, single image ads, lead gen formats, carrousel, but also the newest formats : document ads and thought leaders ads. Before going to more advanced tips for this summer program next week, make sure you master the basis with this episode!

In this second episod of Market'in, we discuss the most common mistakes that advertisers and marketers do when they set up campaigns on LinkedIn. If you want to make sure to not reproduce them, make sure you listen to this conversation! We discuss the importance of your targeting, and the best audiences sizes to reach your goals, we talk about the best budget allocations, targeting facets, bids, timing of campaigns, creatives and copies that perform best, and much more! This is just the second week of your LinkedIn summer program, make sure you subscribe to the podcast to not miss the upcoming episodes !

In this first episode in our Summer Serie, we have decided to answer the most common question: why using LinkedIn in your marketing strategy? Key numbers, market trends, first bunch of advices, this is the best way to start your journey with us! Aurélie & Francois