Welcome to the 4th episode of Market'in! For this episode, our goal is to answer one of the questions that is keeping marketers up at night the most: "How do I measure the success of my LinkedIn campaigns?".
Very often, we might think of media KPIs. Either to focus only or them, or to exclude them completely. In this episode we go through a few of them to understand why they are useful, but also why they don't mean everything.
We also talk about business KPIs. What ROI means? Why it's important to align with sales on common KPIs and why the timeframe used to measure the success of campaigns really matters.
We hope you'll enjoy this episode and that it will help you talk to your CFO, CEO or CMO even better about your results and how they help the company's growth.

Welcome to Market'in, the podcast that helps you boost your digital marketing strategy with LinkedIn and ... with a bit of a French accent.
Our purpose is to initiate discussions around digital marketing, B2B and LinkedIn to help you align your marketing strategy to your business goals and your audience’s needs. 
We will be joined by special guests, experts, clients to inspire you, inform you and help you innovate.
If you want to get the most of LinkedIn for your marketing and communication, you're in the right place!