Marketer’s Alchemy: Turning Data Into Gold
Marketer’s Alchemy: Turning Data Into Gold
Deluxe
Marketing is an art. Data is a science. Together they create what we call “Marketer’s Alchemy.” Join us on our podcast, as we pull back the curtain on the world of data-driven marketing and explore how to turn data into marketing gold. Discover lessons from marketing leaders and data experts as we explore how to use data to get to market faster and create powerful campaigns that win in every industry. “Marketer’s Alchemy” - brought to you by the trailblazing data and marketing powerhouse, Deluxe. Find more information at https://www.deluxe.com/resources/marketers-alchemy/
The Data-Driven Playbook for Modernizing Iconic Brands
This episode, Kathryn Turnoff mixes marketing magic with Matt Repicky, Chief Brands Officer at Tailored Brands.
May 13
30 min
Hiya's Secret to Compelling Customer Engagement
This episode, Kathryn Turnoff mixes marketing magic with Corinne Crockett, CMO at Hiya.
Apr 22
36 min
Why Scale Loses to Precision in B2B
This episode, Katherine Turnoff mixes marketing magic with Dipti Kachru, CMO at Broadridge Financial Solutions.
Feb 25
27 min
What Happens When You Really Study Your Audience
This episode, Katherine Turnoff mixes marketing magic with Meg Douglass, VP of Marketing at Tonal.
Jan 14
23 min
The Holy Grail of Marketing: Right Person, Right Time, Right Message
This episode, Kathryn mixes marketing magic with Greg Licciardi,  Professor of Marketing and Vice President of Partnerships at ANA.
Dec 17, 2025
39 min
More Humanity, Less Noise: Rethinking Retail Experiences
This episode, Kathryn mixes marketing magic with Bennett Fox-Glassman, SVP of Customer Journey at Macy’s.
Nov 19, 2025
23 min
Scaling Through Focus: Lessons from a DTC CMO
This episode, Kathryn mixes marketing magic with Connor Swegle, CMO and Co-Founder of Priority Bicycles.
Oct 22, 2025
33 min
David vs. Goliath: Precision Marketing with Telematics
This episode, Kathryn mixes marketing magic with Jill Kellett, VP of Product & Marketing and Annie Yang, Senior Director of Data Science of Root Inc.
Oct 1, 2025
38 min
Follow Your Instincts: Not All Data is The Right Data
This episode, Kathryn mixes marketing magic with Sue Beckett, SVP of Marketing & eCommerce at Lovesac.
Sep 17, 2025
28 min
Mixed Media Modeling: Understanding the Full Picture
This episode, Kathryn mixes marketing magic with Jennifer Warren, VP of Global Brand Marketing and Creative at Indeed.
Sep 3, 2025
27 min
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