Ari Paparo talks with Jennifer Quigley-Jones of PMG, about the ins and outs of working with creators.Takeaways Why creator marketing has become a must-have channel for brands.How PMG uses AI and proprietary data to improve influencer campaigns. The importance of platform APIs, measurement, and creator relationships. Why authenticity consistently outperforms scripted influencer content. Industry updates on OpenAI, Comcast, Meta, and the evolving ad tech landscape.ChaptersLearn more about your ad choices. Visit megaphone.fm/adchoices