Ari Paparo sits down with Todd Parsons, President of Performance Media and Chief Product Officer at Criteo, to discuss the launch of Criteo GO, an AI-powered performance platform that unifies cross-channel advertising across the open web, Meta, TikTok, and OpenAI. They explore AI-driven campaign automation, commerce data, retail media, agentic AI, GEO, and what the future of digital advertising looks like.TakeawaysCriteo GO simplifies cross-channel performance marketing with AI.Commerce intelligence powers better campaign optimization and outcomes.AI reduces onboarding from weeks to just hours.Agentic AI is beginning to automate media planning and execution.GEO could reshape how brands compete for AI-driven discovery.ChaptersGuests: Ari Paparo, Todd ParsonsLearn more about your ad choices. Visit megaphone.fm/adchoices