Live at Cannes, Ari Paparo sits down with René Raiss, Founder of SQREEM, to discuss how the company's Large Behavioral Model (LBM) analyzes real-world behavior instead of language to predict intent, improve advertising performance, and power AI-driven insights across industries.Takeaways- Why SQREEM built a Large Behavioral Model instead of a Large Language Model.- How behavioral data provides deeper consumer insights than keywords alone.- Why AI models, not proprietary data, are becoming the competitive advantage.- How brands use SQREEM to improve targeting and lower customer acquisition costs.- Real-world applications of behavioral AI across media, healthcare, finance, and government.- How AI libraries and MCPs are replacing traditional software platforms.- - - Why understanding intent is the future of marketing and advertising.ChaptersLearn more about your ad choices. Visit megaphone.fm/adchoices