How Criteo Is Bringing Commerce Media to OpenAI with Michael Komasinski from Marketecture: Get Smart. Fast.

How Criteo Is Bringing Commerce Media to OpenAI with Michael Komasinski

24 minutes Posted Jun 29, 2026 at 10:00 am.

Welcome & Criteo's Evolution01:31 Privacy Sandbox, AI & Industry Changes04:31 Inside Criteo's OpenAI Partnership06:16 How OpenAI Advertising Works for Brands08:19 Where AI Ad Budgets Will Come From10:17 The Reality of Agentic Commerce11:40 AI Shopping Assistants & Retail Media15:12 Measuring AI Advertising Success17:46 Retail Media Challenges & Brand Expectations19:13 Why Criteo's Buy & Sell Strategy Matters20:51 The Future of Commerce Media22:24 Why Retailers Can Win in the AI Era

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Show notes

At Cannes Lions, Criteo CEO Michael Komasinski joins Ari Paparo to discuss the future of commerce media, OpenAI advertising, AI-powered discovery, retail media, agentic commerce, and how brands can measure success in the evolving AI ecosystem.

Takeaways

How Criteo's OpenAI partnership is reshaping AI advertising.

Why commerce media is expanding beyond traditional retail media.

The importance of measurement, incrementality, and AI-driven discovery.

How retailers can stay competitive in the era of AI shopping assistants.

Chapters

Guests: Ari Paparo

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