Are "realistic" goals keeping your business too small? Verl Workman challenges conventional goal-setting, shares his four-pillar approach to income, and explains how to build a team that lets your business grow beyond you.

In this episode, Cheryl Knowlton and Verl Workman discuss:

• Leveraging relationship capital

• Building a vision-driven business

• Specializing and creating leverage

• Setting ambitious, unrealistic goals

• Developing a culture of accountability and productivity

Key Takeaways:

• Cultivating strong relationships and making deposits in others' lives can create a powerful network of support when you need it most. 

• When you can articulate this vision and invite others to be a part of it, you unlock the potential for exponential growth and legacy-building.

• In a competitive market, being a generalist is a recipe for mediocrity.

• Conventional wisdom around "SMART" goals can be limiting; instead, challenge yourself to set goals that seem unrealistic, as this forces you to think and act differently, ultimately driving greater success. 

• Fostering an environment where accountability is a choice, not an imposition, is key to building a high-performing team.

"Accountability is love. It's not something you do to someone because you want to make them do something they don't want to do. It's that you love them so much that you know that that behavior is going to be destructive for their life, their business, their growth." - Verl Workman

About the guest, Verl Workman:

Verl Workman is the Founder and CEO of Workman Success Systems, a renowned business coach, speaker, and consultant. With over 18 years of public speaking experience, he specializes in sales training, real estate marketing, and leveraging technology for peak performance. Verl has trained and motivated countless real estate agents and brokers, helping them achieve real results. As a seasoned entrepreneur and business owner, he excels in sales strategy, broker consulting, and keynote speaking.

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Connect with Verl Workman:

LinkedIn: https://www.linkedin.com/in/verlworkman/ 

Website: https://workmansuccess.com/who-we-are/ 

CONNECT WITH CHERYL:

Website: www.cherylknows.com 

YouTube: https://www.youtube.com/channel/UCwvWKXBC6fKn1dLGY11hxIg 

Facebook: https://www.facebook.com/theknowltonteam/ 

LinkedIn: https://www.linkedin.com/in/cherylknowlton/ 

Instagram: https://www.instagram.com/cherylknows/ 

Show notes by Podcastologist: Hanz Jimuel Alvarez

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.