Abbie Walker, Digital & Social Marketing Manager at ONE Brands, discusses launching UGC campaigns at various stages in the marketing funnel, removing subjectivity from creative, and exploring new opportunities for advertising on Pinterest and TikTok.<br /><br />Show Notes: <a href="https://podcast.socialnative.com/made-by-marketing-one-brands" rel="noopener">https://podcast.socialnative.com/made-by-marketing-one-brands</a>

Alaska Airlines: Curating new brand stories with hyperlocal marketing

Marketing magic doesn't happen by chance; it’s the result of hard work, creative thinking, and operational savvy that transforms a concept from idea to execution. From incorporating UGC into your content strategy to increasing performance of paid ads, Made by Marketing interviews the marketers behind the curtain to uncover tips, tricks, and best practices for enhancing your marketing strategy. Grab a pen and paper, it's note-taking​ time.