Katie D’Amato, Director of Brand & Social Activation at Alaska Airlines discusses the importance of creating memorable experiences for Gen Z, creating passenger loyalty in a price-driven market, and the impact of events, partnerships and hyperlocal marketing on Alaska Airlines’ brand awareness.<br /><br />Show Notes: <a href="https://podcast.socialnative.com/made-by-marketing-alaska-airlines" rel="noopener">https://podcast.socialnative.com/made-by-marketing-alaska-airlines</a>

Well Traveled: How to start a business and build a brand voice

Marketing magic doesn't happen by chance; it’s the result of hard work, creative thinking, and operational savvy that transforms a concept from idea to execution. From incorporating UGC into your content strategy to increasing performance of paid ads, Made by Marketing interviews the marketers behind the curtain to uncover tips, tricks, and best practices for enhancing your marketing strategy. Grab a pen and paper, it's note-taking​ time.