Olivia Smith, Acquisition Marketing Manager at HopSkipDrive discusses diversifying away from Facebook in light of upcoming changes to targeting regulations, developing a multi-channel approach to paid advertising and how to create high-performing ads that resonate with target audiences.<br /><br />Show Notes: <a href="https://podcast.socialnative.com/made-by-marketing-hopskipdrive" rel="noopener">https://podcast.socialnative.com/made-by-marketing-hopskipdrive</a>

ONE Brands: The power of UGC

Marketing magic doesn't happen by chance; it’s the result of hard work, creative thinking, and operational savvy that transforms a concept from idea to execution. From incorporating UGC into your content strategy to increasing performance of paid ads, Made by Marketing interviews the marketers behind the curtain to uncover tips, tricks, and best practices for enhancing your marketing strategy. Grab a pen and paper, it's note-taking​ time.