Camille Balfanz, Sr. Brand Manager at Litehouse and Kari Ramsey, Senior Vice President at Crafted Communications, discuss the benefits of building a successful agency and brand partnership, best practices for operationalizing creative ideas and how (and why) to extend the shelf-life of influencer content.<br /><br />Show Notes: <a href="https://podcast.socialnative.com/made-by-marketing-litehouse-crafted" rel="noopener">https://podcast.socialnative.com/made-by-marketing-litehouse-crafted</a>

HopSkipDrive: Supply and demand-side acquisition, multi-channel marketing, and tracking ROI in the new digital landscape

Marketing magic doesn't happen by chance; it’s the result of hard work, creative thinking, and operational savvy that transforms a concept from idea to execution. From incorporating UGC into your content strategy to increasing performance of paid ads, Made by Marketing interviews the marketers behind the curtain to uncover tips, tricks, and best practices for enhancing your marketing strategy. Grab a pen and paper, it's note-taking​ time.