Lisa Perez, Head of Social Media and Influencer Marketing at Savage X Fenty, discusses the evolution of influencer marketing, the twofold value of micro-influencers and her top tips for securing internal buy-in for influencer activations.<br /><br />Show Notes: <a href="https://podcast.socialnative.com/made-by-marketing-savage-x-fenty" rel="noopener">https://podcast.socialnative.com/made-by-marketing-savage-x-fenty</a>

Litehouse & Crafted Communications: How (and why) to extend the shelf-life of influencer content

Marketing magic doesn't happen by chance; it’s the result of hard work, creative thinking, and operational savvy that transforms a concept from idea to execution. From incorporating UGC into your content strategy to increasing performance of paid ads, Made by Marketing interviews the marketers behind the curtain to uncover tips, tricks, and best practices for enhancing your marketing strategy. Grab a pen and paper, it's note-taking​ time.