Google reviews are becoming one of the most important trust signals for local businesses. In many cases, customers are deciding who to call directly from your Google Business Profile before they ever visit your website.In this episode, we break down why reviews matter more than ever, how AI systems use reviews to recommend businesses, and what local business owners can do right now to improve review quality, consistency, and trust.We also share simple, practical strategies you can implement yourself to generate stronger reviews and turn your Google profile into a more powerful first impression.About Adam Duran, Digital Marketing ExpertLocal SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.Magnified Media helps companies take control of their marketing by:• getting their website seen at the top of Google rankings,• getting them more online reviews, and• creating media content that immediately engages with their audience.Adam enjoys volunteering with CoCoSAR, hiking and BJJ.About Jamie Duran, host of Local SEO in 10Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here.Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.Have a question about Local SEO? Chances are we've covered it! Go to our website and sign up for our Newsletter!
May 22
15 min
Your Google Business Profile category is one of the strongest local SEO signals Google uses to understand your business, yet most companies either guess, choose categories that are too broad, or never think about them again.In this episode we break down how Google Business Profile categories actually work, why your primary category matters so much, and how the wrong category choice can quietly hurt your visibility in Maps and local search. We also cover how to research competitor categories, when to use secondary categories, and where to reinforce those category signals across your website, reviews, and directories.About Adam Duran, Digital Marketing ExpertLocal SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.Magnified Media helps companies take control of their marketing by:• getting their website seen at the top of Google rankings,• getting them more online reviews, and• creating media content that immediately engages with their audience.Adam enjoys volunteering with CoCoSAR, hiking and BJJ.About Jamie Duran, host of Local SEO in 10Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here.Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.Have a question about Local SEO? Chances are we've covered it! Go to our website and sign up for our Newsletter!
May 15
15 min
Why do customers choose one business over another, even when both look similar on paper? Most of the time, it comes down to one thing: which option feels safer.In this episode, we break down how customers actually make decisions and why removing doubt matters more than trying to prove you’re the best. You’ll learn the key signals that make a business feel predictable, trustworthy, and easy to choose, along with a few unconventional ways to stand out without adding more noise.We also cover simple changes you can make right away to reduce hesitation, improve conversions, and turn more visitors into real customers.If you want more calls, more booked jobs, and fewer “let me think about it” responses, this episode will show you how to become the safe choice.About Adam Duran, Digital Marketing ExpertLocal SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.Magnified Media helps companies take control of their marketing by:• getting their website seen at the top of Google rankings,• getting them more online reviews, and• creating media content that immediately engages with their audience.Adam enjoys volunteering with CoCoSAR, hiking and BJJ.About Jamie Duran, host of Local SEO in 10Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here.Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.Have a question about Local SEO? Chances are we've covered it! Go to our website and sign up for our Newsletter!
May 1
16 min
Top 10 listicles used to feel like clickbait. Today, they’re becoming one of the main ways AI tools decide which businesses to recommend.In this episode, we break down how “Top 10” and “Best Of” lists are feeding AI results, influencing customer decisions, and quietly replacing traditional local search behavior. We explain why AI relies on these curated lists, how they shape the shortlist customers see, and what that means for your visibility.More importantly, we walk through how local businesses can start building their own listicle content and getting featured on the lists that matter. If you want to stay visible in an AI-driven world, this episode will show you how to become part of the sources AI trusts.About Adam Duran, Digital Marketing ExpertLocal SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.Magnified Media helps companies take control of their marketing by:• getting their website seen at the top of Google rankings,• getting them more online reviews, and• creating media content that immediately engages with their audience.Adam enjoys volunteering with CoCoSAR, hiking and BJJ.About Jamie Duran, host of Local SEO in 10Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here.Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.Have a question about Local SEO? Chances are we've covered it! Go to our website and sign up for our Newsletter!
Apr 24
15 min
Most businesses keep adding new pages, new blogs, new content, hoping something will finally rank.Meanwhile, the pages already on their site are sitting there, underperforming, barely optimized, and full of missed opportunities.In this episode, Adam breaks down why adding more content usually isn’t the answer, and how rewriting what you already have can drive faster results.He walks through how to spot the pages that are close to ranking, what to fix, and how to turn existing content into something that actually brings in traffic and leads.If your site isn’t performing the way it should, this is the shift that can change everything.About Adam Duran, Digital Marketing ExpertLocal SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.Magnified Media helps companies take control of their marketing by:• getting their website seen at the top of Google rankings,• getting them more online reviews, and• creating media content that immediately engages with their audience.Adam enjoys volunteering with CoCoSAR, hiking and BJJ.About Jamie Duran, host of Local SEO in 10Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here.Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.Have a question about Local SEO? Chances are we've covered it! Go to our website and sign up for our Newsletter!
Apr 17
14 min
Google’s Live Video Verification is quickly becoming one of the most important and misunderstood parts of managing a Google Business Profile.In this episode, Adam walks through what to prepare, what the rep asks to see, and how the process unfolds in real time, from showing exterior signage and active workspace to switching to desktop and completing the verification.For any business facing verification or trying to avoid getting stuck in a suspension loop, this episode gives a clear picture of what to expect and how to pass the first time.About Adam Duran, Digital Marketing ExpertLocal SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.Magnified Media helps companies take control of their marketing by:• getting their website seen at the top of Google rankings,• getting them more online reviews, and• creating media content that immediately engages with their audience.Adam enjoys volunteering with CoCoSAR, hiking and BJJ.About Jamie Duran, host of Local SEO in 10Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here.Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.Have a question about Local SEO? Chances are we've covered it! Go to our website and sign up for our Newsletter!
Apr 10
15 min
Most business owners believe their company is different. Better service, a unique process, a completely different kind of customer.That mindset feels right, but it’s one of the fastest ways to lose visibility online.In this episode, we break down why “we’re different” quietly kills your SEO. You’ll see how it leads to the wrong keywords, confusing messaging, and missed opportunities to show up when people are actually searching.More importantly, you’ll learn what works instead. How to align with real search behavior, simplify your message, and still stand out in a way that drives calls and leads.If your traffic is low or your site isn’t converting, this might be the shift you’ve been missing.About Adam Duran, Digital Marketing ExpertLocal SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.Magnified Media helps companies take control of their marketing by:• getting their website seen at the top of Google rankings,• getting them more online reviews, and• creating media content that immediately engages with their audience.Adam enjoys volunteering with CoCoSAR, hiking and BJJ.About Jamie Duran, host of Local SEO in 10Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here.Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.Have a question about Local SEO? Chances are we've covered it! Go to our website and sign up for our Newsletter!
Apr 4
14 min
Website accessibility is no longer just a technical detail or something only large companies think about. In this episode, we break down what website accessibility actually means, why it matters now more than ever, and what’s putting businesses at risk. We walk through real examples of accessibility-related lawsuits and highlight the most common issues that can make a website difficult or impossible for some users to navigate.You’ll also learn simple, practical steps you can take right away to improve accessibility, from basic usability fixes to tools that can help you get started quickly.If you want to make your website more usable, reduce potential risk, and stay ahead of where things are heading, this episode will give you a clear place to start.About Adam Duran, Digital Marketing ExpertLocal SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.Magnified Media helps companies take control of their marketing by:• getting their website seen at the top of Google rankings,• getting them more online reviews, and• creating media content that immediately engages with their audience.Adam enjoys volunteering with CoCoSAR, hiking and BJJ.About Jamie Duran, host of Local SEO in 10Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here.Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.Have a question about Local SEO? Chances are we've covered it! Go to our website and sign up for our Newsletter!
Mar 20
17 min
AI chatbots are appearing on more and more business websites, promising to answer questions, capture leads, and help customers instantly. But do they actually improve the visitor experience, or do they sometimes create more friction than value?In this episode, we take a closer look at AI chatbots on business websites and what they really do for local companies. We discuss when chatbots can help capture leads and answer common questions, when they frustrate visitors, and how to decide whether adding one to your site makes sense.If you’re considering an AI chatbot for your website or wondering whether the one you already have is helping or hurting your business, this episode will give you a practical way to think about it.About Adam Duran, Digital Marketing ExpertLocal SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.Magnified Media helps companies take control of their marketing by:• getting their website seen at the top of Google rankings,• getting them more online reviews, and• creating media content that immediately engages with their audience.Adam enjoys volunteering with CoCoSAR, hiking and BJJ.About Jamie Duran, host of Local SEO in 10Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here.Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.Have a question about Local SEO? Chances are we've covered it! Go to our website and sign up for our Newsletter!
Mar 13
15 min
Are your Google reviews slowing down or suddenly stopping altogether? It happens to many local businesses. One month reviews are coming in regularly, and the next month the momentum disappears.In this episode, we break down why review flow often stalls and what business owners can do to restart it. You’ll learn how timing, staff habits, customer psychology, and even Google’s filtering system can quietly shut down your review pipeline.We also share several unconventional tactics to help bring reviews back, including changing when you ask, guiding customers on what to write, and using small conversation triggers that naturally lead to more feedback.If your reviews have slowed down and you’re not sure why, this episode will help you diagnose the problem and get them moving again.About Adam Duran, Digital Marketing ExpertLocal SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.Magnified Media helps companies take control of their marketing by:• getting their website seen at the top of Google rankings,• getting them more online reviews, and• creating media content that immediately engages with their audience.Adam enjoys volunteering with CoCoSAR, hiking and BJJ.About Jamie Duran, host of Local SEO in 10Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here.Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.Have a question about Local SEO? Chances are we've covered it! Go to our website and sign up for our Newsletter!
Mar 6
16 min
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