What does Google’s AI actually think your business does, who it serves, and why someone should choose it?
In this episode we show business owners a simple way to use Google’s AI as a mirror for their online presence. You may discover missing services, unclear locations, weak differentiators, outdated information, or even that Google is confusing your company with another business that has the same name.
We’ll also cover what to do when the information is wrong, how to uncover the sources AI is using, and how to test whether Google simply understands your business or would actually consider recommending it to a potential customer.
Before worrying about whether AI recommends your business, make sure it knows exactly who you are.
Try asking Google’s AI these questions about your own business:
- What problems does [Business Name] in [City, State], [Website], solve for its customers?
- What services does this business appear to specialize in?
- Who appears to be the ideal customer for this business?
- What makes this business different from its competitors?
- What cities or areas does this business appear to serve?
- What information about this business is unclear or difficult to verify?
- What questions would a potential customer still have before contacting this business?
- What could this business explain better on its website?
- What might make someone hesitate to recommend this business?
- What sources are you using to understand this business?
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About the Hosts
Adam Duran is a local SEO specialist and director of Magnified Media, a California digital marketing agency with offices in San Francisco, Los Angeles, and Walnut Creek. Magnified Media helps businesses improve their visibility through local SEO, national SEO, website design, content marketing, marketing strategy, and lead generation.
Outside of work, Adam volunteers with CoCoSAR and enjoys hiking and Brazilian jiu-jitsu.
Jamie Duran is the owner of Solar Harmonics, a Northern California solar company helping homeowners, businesses, and farms take greater control of their energy through solar energy systems.
