Hello and welcome to Affogata’s podcast: Let’s talk customer feedback. We had the pleasure of hosting William Mayfield, Founder & Lead Producer at FricknFrack Games.

The gaming industry is one of the fastest-growing industries of all, but it is also one of the hardest to penetrate with such big competition. What can make your game either make it or break it? Player Feedback!

Players are extremely opinionated as players become more loyal and attached to the game. If a character was changed, if the level is too hard, or if the weapon is not working as it should, players will talk about it online and it can become viral. So, how can game studios leverage this feedback? How can it be used to create the ultimate player experience?

Check out what William had to say about all this!