Hello and welcome to Affogata’s podcast: Let’s talk customer feedback. We had the pleasure of hosting Fernando Ferri, Communications Manager, Team Lead at Wildlife. 

Fernando has been working in the video game industry for nine years now. He started as a Player Support Analyst, and quickly found his passion in helping players and giving them the best experience possible. Riot Games was his first experience in the industry, and he learned a lot about how big developers manage their massive player base and all the challenges that come with it. Fernando now works at Wildlife Studios as a Community Lead, and together they are building the best communities for their players.

Players become emotionally connected to games and when companies decide to make changes to the game, implement new features or make new releases, players will start conversations online on multiple channels to discuss their opinions with other players. If companies are not analyzing this feedback, they are missing out on a lot of valuable information. Are companies really putting the voice of the players in their strategic decisions? How do companies cut through the noise to find the most relevant feedback?

Check out what Fernando had to say about all this in this amazing episode!