
Send us a text Are you prepared for the unprecedented transformation sweeping through the equipment dealer and rental landscape? In this eye-opening conversation with industry veteran Nick Mavrick, we dive deep into how technological advancement, market consolidation, and changing buyer behaviors are reshaping the entire industry. "If you continue to do what you've been doing, you will not last the next 20 years. Period. Without any question, without any doubt." This stark warning from our d...
Aug 11, 2025
1 hr 6 min

Send us a text The artificial intelligence revolution isn't coming—it's already here. For equipment dealerships caught in the crossfire of technological disruption, adaptation isn't just recommended; it's essential for survival. When Ron Wilson attended a birthday party and learned that two people's children had recently lost their jobs to AI, it spurred him to investigate how these technologies are transforming our industry. What he discovered challenges conventional thinking: rather than c...
Aug 4, 2025
56 min

Send us a text Are you constantly searching for new growth opportunities while overlooking gold mines within your existing business? In this eye-opening conversation with industry veteran Ron Wilson, we explore how equipment dealerships and service-oriented businesses can substantially increase revenue by looking inward rather than outward. Ron draws from his 37 years of dealership experience to reveal several overlooked strategies that can boost your bottom line without acquiring new custom...
Jun 23, 2025
33 min

Send us a text What if everything you thought about running a service department was backward? That's the provocative question at the heart of this eye-opening conversation with John Dowling, author of "Service by the Boxes" and decorated Marine. The fundamental misconception crippling most equipment dealerships is seeing service as a cost center rather than a profit engine. "Revenue is vanity," John explains, highlighting how dealerships focus on sales while neglecting the departments that ...
Jun 16, 2025
58 min

Send us a text Dealership operational excellence has never been more critical than in today's consolidated market. Troy Ottmer, a seasoned dealership executive turned consultant, dives deep into the often-overlooked opportunity of departmental reviews and their power to transform profitability. The equipment dealer landscape has changed dramatically—where once there were dozens of competitors, consolidation has left many markets with just a handful of dealers. Yet despite this reduced compet...
Apr 27, 2025
42 min

Send us a text What separates thriving heavy equipment dealerships from struggling ones? The answer might surprise you. It's not their sales volume or brand lineup—it's how they manage their service departments. Marine Corps veteran John Dowling transformed an agricultural dealership from $40 million to $139 million in less than five years by focusing on what most dealership owners overlook: the profitability of the service department. In this eye-opening conversation, John reveals how his "...
Apr 14, 2025
59 min

Send us a text What if the key to sales success isn't working harder, but targeting smarter? Nick Mavrick of Built Data joins Ron for a candid exploration of how construction equipment dealers can revolutionize their sales approach by embracing the Pareto Principle—the idea that 20% of customers generate 80% of business. The conversation reveals a startling truth: most construction equipment dealers are still using century-old sales methodologies. Traditional "black book" approaches keep val...
Mar 31, 2025
29 min

Send us a text Every dealership has fallen victim to a cybersecurity incident – they just might not know it yet. In this eye-opening conversation with Kevin Landers, IT veteran and cybersecurity expert at RocketWise, we pull back the curtain on the digital threats silently targeting equipment dealers across North America. Forget what you think you know about hackers. Today's cyber criminals aren't lone wolves in hoodies targeting specific businesses – they're sophisticated organizations with...
Mar 24, 2025
51 min

Send us a text David Griffith takes us on a fascinating journey through his multi-faceted career, revealing timeless leadership principles that transcend industries and decades. Starting as IBM's top salesman in the late 1970s, Griffith rose through corporate ranks before pivoting to lead a material handling company and later transforming a historic nonprofit addressing poverty in Philadelphia. What stands out in Griffith's approach is his refreshing humility and focus on developing others. ...
Mar 17, 2025
46 min

Send us a text Join us for an engaging episode as we dive into the transformative power of data in the sales environment with Nick Mavrick from Built Data. In this conversation, we explore how a new approach to data can unlock the potential of sales teams seeking to enhance their performance. Nick shares insights on how Built Data yields actionable intelligence, allowing sales professionals to deliver exceptional customer experiences. We discuss the common struggle of overwhelming data...
Mar 10, 2025
58 min
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