Send us a text What if the key to sales success isn't working harder, but targeting smarter? Nick Mavrick of Built Data joins Ron for a candid exploration of how construction equipment dealers can revolutionize their sales approach by embracing the Pareto Principle—the idea that 20% of customers generate 80% of business. The conversation reveals a startling truth: most construction equipment dealers are still using century-old sales methodologies. Traditional "black book" approaches keep val...