How you can use proven psychology, like social proof and "nudges," to influence people's decisions more effectively. It compares these marketing techniques to an architect following the laws of physics, arguing that businesses should use scientific rules rather than just guessing what works.

Discover how concise messaging dramatically improves your lead contact rates and engagement. Learn actionable techniques, like "Word Jenga," to streamline your outreach and turn quick responses into booked appointments.

An experiment on a mortgage broker's website revealed that changing the main headline to ALL CAPS generated 59.82% more leads compared to a sentence case version. This formatting change effectively captured visitor attention and increased engagement, demonstrating that a simple, low-effort tweak can significantly improve conversion performance.

This episode explores the role of inbound calls in Google Ads campaigns, emphasising why brokers should prioritise fast, direct responses to these leads to maximise conversion. It also provides insights into tracking performance and improving processes, such as removing complex phone menus, to better engage potential clients who seek immediate solutions.

This podcast episode argues that "boring," straightforward, and simple content is more effective for generating mortgage leads than entertaining or "jazzy" marketing copy, as clients primarily seek safety, reassurance, and clear answers. By prioritising direct, helpful Q&A-style content over abstract adjectives, businesses can better address their audience's needs and convert more strangers into clients.

We ran a test on a mortgage broker’s website, comparing a photo of an adviser vs leaving it out. Two identical web pages except one showed a mortgage adviser's photo and one didn’t. 50% of visitors saw the photo page and the other 50% didn’t, our software randomly assigned a page to each visitor.

The podcast episode explores whether mortgage rates tables help mortgage brokers generate leads, concluding that they do not and instead recommend offering a single, simple choice for advice.

In this episode, you’ll learn the science of influence and how to apply it to your business to convert more mortgage leads. If you're ready to build a strong, systemised business that can scale and sell, this is essential listening. With over 25 years of experience in the financial sector, David Thomson has a global reputation for training and engaging people using technology. David shares how to handle leads and convert more using the science of persuasion and influence. There's also a wealth of tips on recruitment and building a profitable team.

Your phone just pinged with a new lead—now what? Stop losing potential revenue by waiting. This episode with Terry Blackburn reveals the critical, almost instantaneous action you must take to increase your conversion rate by up to 80%. You will learn the secrets of a repeatable phone process, including how to master six different tonality types to immediately influence the conversation and why speed to the appointment is as crucial as speed to the call. Discover the single closing technique that eliminates objections, ensuring clients book the fact-find immediately. Finally, find out why leaving a descriptive voicemail is one of the biggest mistakes you can make, and the simple, counter-intuitive calling strategy that guarantees a return call because, as Terry asserts, a lead is never truly dead until one specific condition is met. Terry Blackburn is the founder of The Wealthy Advisor Club, a community and group coaching platform for brokers that has grown to over 692 members in just over eight months. After selling his firm, bespoke, Terry started the club to coach and help more brokers. The club offers three training sessions a week, typically covering lead generation, sales training, and other industry-related topics like mindset, habits, or building a property portfolio. Terry shared testimonials of clients who have seen significant results after implementing his processes: Two businesses doubled their revenue within three months, adding hundreds of thousands of pounds to their turnover. One advisor increased his biggest ever written commission month from £40,000 to over £100,000 as part of the Sesame Network. The ROI for the paid version of the club ($97 a month) is described as overwhelmingly high. The Wealthy Advisor Club can be found by searching on Google, LinkedIn, Insta, or Facebook, and is hosted on the SKOOL platform. A free version is available, which provides one training session a week.

Is your website generating all the leads it could be? This episode dives into a fascinating experiment conducted on a mortgage broker's website, where one simple, cost-free change led to a noticeable increase in conversions.