We ran a test on a mortgage broker’s website, comparing a photo of an adviser vs leaving it out. Two identical web pages except one showed a mortgage adviser's photo and one didn’t. 50% of visitors saw the photo page and the other 50% didn’t, our software randomly assigned a page to each visitor.

How to generate leads and market your financial services business. Alex Curtis from The Lead Engine interviews industry experts and marketing professionals to discuss how you can get more leads that create more business.