What happens when we over promise and under deliver for our prospects? They end up Ghosting us because we have lost trust in the words we said.

Compelling your Clients to Action is necessary to create competence. A signed onboarding form means nothing if the people doing the work don't understand why the work is being done.

Lay out your process and break it down as simple and direct as possible and then assign the Work to those that will be doing it when you are not around.