Chuck Murphy and Sarah Marion take a deep dive into the fitness habits, struggles, and differences of Gen X. They discuss what they are into, trends they are seeing, and how best to serve them moving forward.

Chuck Murphy and Maggie Bright discuss the shift towards digital mediums in qualitative research, with a resurgence of in-person requests and projects.

Chuck, Sarah and Maggie discuss the current state of health trackers. From the Fitbits to the modern Apple watch, they examine who is using these tools and how they influence our behaviors. Key Takeaways - What the current state of wellness tech is - The type of individual who is using wellness tech - Nutrition trackers vs fitness trackers and who uses what - The current state of trackers and how they have evolved

Maggie and Chuck talk about knowing your category within your market, and how that can have a great impact on how you do business. Key Takeaways: How to know your category Companies that know their category well and the advantages they have The effects your category has on your research

Maggie and Chuck talk about the very nuanced approach to segmentation. How to choose the right size and fit it properly with the project and client you are working with.

After wrapping up our Q3 data from our health and fitness tracker we discuss how we’re seeing inflation impact spending and whether or not our health and fitness is becoming more or less important.

In This Episode: In this episode we talk to Olga Sajkowski who is part of Research & Insights / Global Esports at Riot Games. We learn about her career path from vendor side to client side, and the pros and cons that come with both.

In this episode we discuss the fears and thrills around public speaking. How to overcome stage fright, tips for a successful presentation, and why if you want to advance in your career, getting a grasp on public speaking is good for you!

The entire sector of “online fitness” has seen a huge increase in interest among consumers, thanks to COVID. We sit down in today’s podcast and talk about what that looks like, if it’s here to stay, or if this is just another passing fad.

In This Episode: Chuck sits down with two first year marketing researchers and discusses what their first year in the field was like. We discover the things they found easy, stuff that was difficult to adjust to, and advice they have for anyone ready to jump into the world of market research. Key Takeaways: How to transition successfully from a student to a professional market researcher Advice for newcomers beginning their careers in market research What aspects of the job were surprising, or expected in that first year How to shift your workflow to a fully remote team The preferred communication tools of the team