Key Takeaways
Key Takeaways
Murphy Research
Market Segmentation and How To Use Them
41 minutes Posted Nov 8, 2022 at 11:00 am.
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Key Takeaways:

  • What is the right number of segmentation for your project?
  • Experiences with using large vs. smaller segments
  • Pros and cons of segmentation size
  • Our experiences working with unique projects and their approach to segmentation