What if climate change is reversible? Would you Tweet about it first? 54% of Gen Z and 53% of Millennial social media users say they felt motivated to learn more about climate change issues the last time they saw climate content on social platforms, compared with 43% of Gen X and older users. Research now shows interesting facts about how social media has influenced more policy-making than the actual problem of climate change. 

Ever struggled with influencers and how to get their performance with your brand to reflect their true potential? Or to justify the payment? If you have, you probably struggle with understanding the influencer concept. See, an influencer is motivated by a lot more than meets the eye. its based on a theory called self determination according to psychologists Edward Deci and Richard Ryan. And in todays show I dig deeper into identifying why some brands succeed with influencers while others struggle. Hootsuit trends report for 2023: https://hootsuite.widen.net/s/f2tmbwkljp/