Ever struggled with influencers and how to get their performance with your brand to reflect their true potential? Or to justify the payment? If you have, you probably struggle with understanding the influencer concept. See, an influencer is motivated by a lot more than meets the eye. its based on a theory called self determination according to psychologists Edward Deci and Richard Ryan. And in todays show I dig deeper into identifying why some brands succeed with influencers while others struggle.

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