Often when we think custom software development, our minds go to code, data, and delivery. In today's episode we're exploring the importance of a design process in custom software development. The design process starts with brainstorming, ideating, imagining and detailing. Organizing all the thoughts and ideas that stakeholders have been exploring, struggling with, or wondering about. With the right discovery, the path to developing the right software to solve problems becomes almost inevitable. Learn the questions to consider, what to look for in an engaged development partner, and what to watch out for to make sure your design process leads to a powerful product.