Your CRM, or Customer Resource Manager, helps you manage marketing, pre-sales, and sales activities. But are you using the right CRM? Are you using the right CRM in the right ways? Is yours outdated or dysfunctional? Today we explore the value of planning your CRM. Look ahead to what you'll need it to do as you grow, and explore ways your CRM should be connecting to other software and applications you use in order to save more time and increase efficiency.