Custom Software Development can involve many people, sometimes shifting priorities and often new, innovative approaches. In today's episode we explore why the Proof of Concept is essential in crafting new custom solutions. Often a simple demonstration or illustration of a more robust final product can calibrate direction, uncover new requirements or demonstrate unforeseen challenges. The Proof of Concept helps manage these things more easily (and affordably!) than meeting them head-on in the middle of development. Explore real-world scenarios, the multiple ways to think about a Proof of Concept and how it helps ensure success or minimize failure for your custom project.