Justin Frenette is the Co-founder and CEO of Him & Her, a creative marketing agency that caters to forward-thinking clients. The agency boasts a team of experienced designers, developers, marketing specialists, project managers, and more who collectively provide end-to-end creative and marketing services to businesses that are dissatisfied with the status quo. As a software engineer, Justin possesses the requisite knowledge and skills to design and develop computer software, software design methodologies, and concepts such as microprocessors, embedded software, process control, relational databases, internet development, and computer security development. Before Him & Her, he served as a business application developer at Magnet Forensics and a software tool developer at BlackBerry. In this episode… Running a business can be a daunting task. From managing operations to strategizing marketing campaigns, the demands are endless. So, what needs to happen to achieve success? Justin Frenette, an experienced entrepreneur, recommends working with an agency. With a shared passion for creativity and marketing, he and his wife founded a cutting-edge marketing agency that offers end-to-end services to take businesses to the next level. Their agency provides a comprehensive range of services, including web development, project management, software development, and more. He shares how their shared passion and commitment has enabled them to build a thriving business that helps other brands succeed. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Justin Frenette, Co-founder and CEO of Him & Her, to discuss the journey of creating a successful agency with a spouse. Justin introduces Him & Her and the services it offers, the experience of starting a business with a spouse, how they acquired their initial customers, and their hiring process.
[Top Agency Series] Growing a Business Through Strategic Acquisitions With Thomas Le Maguer of Republix
Thomas Le Maguer is the Co-founder and CEO of Republix, a growth marketing agency that helps marketers attain a fearless attitude and enhance their ability to drive and accelerate growth. Republix seamlessly handles business growth needs through numerous disciplines supported by well-educated people and robust technology platforms. Thomas has over 15 years of experience in the financial industry, working in various sales and management positions. Additionally, he has co-founded other companies and serves in executive roles at Consolidated Capital Corporation, eRational Marketing, Integrity Distributed Software Solutions, and Vequitas Capital Corporation. Previously, he was the Vice President of Sales and Inside Sales Manager at ONE Financial, where they successfully increased sales by 127%. In this episode… Starting and running a business is one of the most challenging things you can do, but growing it is even more difficult. While there are many ways to expand your business, acquisition remains one of the most effective. By acquiring another company, you can gain access to new customers, products, technologies, and expertise. However, it's crucial to approach acquisitions with caution and careful planning, as it can be a risky and costly process. Serial entrepreneur Thomas Le Maguer acknowledges that acquisition is a strategic move that can help your business achieve rapid growth and gain a competitive edge in the market. It allows you to expand your reach, diversify your offerings, and tap into new revenue streams. By acquiring a company that complements your strengths and weaknesses, you can create a robust, more well-rounded business better equipped to meet your customer's needs. He shares their journey of acquiring multiple brands and the lessons learned. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Thomas Le Maguer, Co-founder and CEO of Republix, to discuss how they grew through acquisitions. Thomas talks about Republix, how it structured its acquisition deals, its acquisition criteria, and the lessons learned from acquisition failures.
Morgan Tierney is the Executive Creative Director of Rethink, a full-service creative ideas agency with offices in New York, Toronto, Vancouver, and Montréal. Rethink provides 360° campaigns, strategy, design, digital, production, and public relations to the world’s biggest brands. Before Rethink, Morgan served as a Legal Secretary for the BC Ministry of Attorney General. She has a BA in psychology from The University of Columbia and learned advertising copywriting at Humber College. In this episode… In today's highly competitive business landscape, having great products or services alone does not ensure a company's success. Prioritizing marketing to stay ahead of competitors is essential for entrepreneurs. However, running a successful ad campaign requires a set of skills that many entrepreneurs may not possess. Marketing plays a pivotal role in the growth of any business. It involves creating and disseminating compelling advertisements across various media channels to raise brand awareness among your target audience and communicate the benefits of your products or services. When executed effectively, marketing can help a business flourish. Morgan Tierney, a seasoned professional with years of experience running a creative agency, is dedicated to providing fellow entrepreneurs with top-notch campaigns, strategy, design, digital, production, and public relations support to help them achieve their goals. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Morgan Tierney, Executive Creative Director of Rethink, to discuss how businesses can thrive through marketing. Morgan talks about Rethink and what it does, the evolution of its services, creativity tools and problem-solving strategies for creative agencies, the CRAFTS scoring system in advertising, and customer success stories.
Devon MacDonald is the President of Cairns Oneil, a full-service media agency specializing in strategy, insights, media planning, media buying, and analytics. As a seasoned leader, strategist, and marketer, he is passionate about helping clients achieve their business goals and reach their audiences. Devon has a background in technology, creativity, and media, which gives him a multi-faceted and builder's mindset to problem-solving. Before Cairns Oneil, he was the CEO of Mindshare Canada, one of the largest global media networks, where he led the Canadian operations and built a culture of trust, provocation, and inclusivity. In this episode… As an entrepreneur, managing a business at the top level alone can be an arduous task. In such a scenario, bringing in experienced executives, such as a president, can significantly enhance the operations of the company. However, hiring an executive team as a founder is easier said than done. Most founders are reluctant to relinquish control of their companies, fearing that others may not possess the same understanding and expertise needed to run the business successfully. Fortunately, this was not the case for Devon MacDonald, the hired President of Cairns Oneil. He acknowledges that the founders' decision to empower him, relinquish control, and align shared visions and plans, among other factors, facilitated a seamless transition, thus making his journey as the president much smoother. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Devon MacDonald, President of Cairns Oneil, to discuss how founders can successfully hire and retain executive teams. Devon shares his experience of being hired as the president of an established company, advice for founders wanting to hire a president, tips for empowering your executive team, and the value of having shared visions and plans. He also shares how Cairns Oneil leverages AI to grow the company and build a greater culture.
Kevin Delano is the Founder and CEO of Karma Casting, a revolutionary platform disrupting the staffing landscape by bridging the gap between great brands and incredible talent. A proven serial entrepreneur, he has started and led many companies across diverse industries, with revenues ranging from two million dollars to $90 million with up to 400 employees. With extensive experience in innovation, strategy, corporate structure, leadership, and operations, Kevin possesses a strong market know-how in sales and marketing. Over the past three decades, he has founded and co-founded numerous businesses, including Consumer Impact Marketing, LAUNCH!, IMD Health Global Corp., Airntell Aerospace, and Sootsoap Supply Co. In this episode… Running a business is an arduous challenge from top to bottom, with an overwhelming number of tasks to manage. So, what can you learn from a successful entrepreneur who has founded, led, and exited numerous companies? According to serial entrepreneur Kevin Delano, it takes a lot of hard work, dedication, and commitment to grow a successful business. From creating great products and services to building a reliable team, a business owner must always be on their toes. Having great talent is not enough; employee retention is equally important. Good leaders know how to keep their team motivated, happy, and engaged. Effective marketing strategies can also help a business reach its target audience. He shares how he successfully grew multiple businesses, and is now disrupting the staffing landscape by bridging the gap between great brands and incredible talent. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Kevin Delano, Founder and CEO of Karma Casting, to discuss the secrets to success as an entrepreneur. Kevin shares his entrepreneurial journey, how he acquired his initial clients, how to hire and retain staff, how to plan for an exit, and what Karma Casting does.
Geoff Crain is the Senior Director of Sales and Marketing at Kingstar Media, Canada’s top performance marketing agency. The agency designs and implements winning media strategies based on each client’s goals. As a seasoned media professional, Geoff has amassed over 12 years of experience in planning, purchasing, and optimizing offline and online media for some of the most distinguished brands in the world. He has a proven track record of successfully executing media buys across all advertising mediums, such as linear TV, radio, DOOH, CTV, SEM, SEO, programmatic, and paid social while managing high-volume media campaigns across Google, Meta, and TikTok. In this episode… In today's highly competitive business landscape, having a great product or service alone is not enough to guarantee success. To significantly impact your industry, effectively marketing your offerings to your target audience is crucial. According to performance marketing expert Geoff Crain, this is where media advertising comes in. However, designing and implementing winning media strategies can be complex and time-consuming, especially if you lack the necessary expertise. That's why it's crucial to hire a reputable agency that can help you achieve your advertising goals. At a professional media agency, you'll have access to a team of experienced professionals who can execute successful media buys across all advertising mediums, including linear TV, radio, paid social, and more. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Geoff Crain, Senior Director of Sales and Marketing at Kingstar Media, to discuss how companies can thrive through media advertising. Geoff talks about Kingstar Media and what it does, The Future of TV Advertising Conference, the best call-to-action strategy for infomercials, TV advertising for businesses with limited budgets, and radio and podcast advertising.
Ed O’Keefe is a father of seven who grew up in a household of 13 children. A serial entrepreneur, he has started multiple companies from scratch to build them up to seven and eight figures, and is the author of Time Collapsing! The New Art of Speed, Money, Power, and Meaning. In dentistry, Ed sold over $50,000,000 in marketing systems and seminars; he started Marine Essentials and has sold over $60,000,000 in health supplements. Ed hosts his own podcast, the Ed O’Keefe Show and invests in KNOW Foods — a health food company that is disrupting the food industry. In this episode… Are you tired of your business plateauing or backsliding in sales? You're not alone — many entrepreneurs face this challenge at some point in their journey. However, there's a solution that's been gaining popularity. Ed O'Keefe's offer wingman strategy is helping entrepreneurs supercharge their sales and take their business to the next level. It involves leveraging a trusted partner to do all of the marketing for you. Your wingman will take care of the marketing and provide potential customers with all the information they need to make an informed decision. Meanwhile, you can focus on what you do best — delivering an exceptional product or service to your customers. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Ed O'Keefe, the author of Time Collapsing! The New Art of Speed, Money, Power, and Meaning, to discuss how entrepreneurs can increase their sales volume. Ed talks about the offer wingman strategy, how to create profitable offers as a business, how to overcome objections in business and marketing, and his ideal clients.
Brad Martineau is the Co-founder and CEO of SixthDivision, a brand empowering entrepreneurs to build a successful business by providing the tools to get better reporting, visibility, and more clients. With over 14 years of experience building small businesses, his expertise lies in simplifying complex concepts and bridging the gap between theory and execution. As the sixth employee at Infusionsoft, Brad played a pivotal role in creating the marketing automation space for small businesses. In addition, he is also an accomplished basketball and entrepreneur coach passionate about teaching and helping people understand challenging concepts. In this episode… Running a business is no easy task; it requires a lot of hard work, dedication, and perseverance. The most challenging aspect of running a business is managing multiple tasks simultaneously. From marketing to sales, every aspect of your business demands your attention. So, how can you satisfy your clients while making your team's life easier? Serial entrepreneur Brad Martineau says businesses that leverage tools and software build and deliver a better client journey. However, very few have the expertise to efficiently and effectively implement them in a company. He recommends working with an expert to help you streamline your clients' journeys by automating the process and ensuring your clients receive the best possible experience. It not only enables you to retain customers, but also attracts new ones. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Brad Martineau, Co-founder and CEO of SixthDivision, to discuss how companies can launch automatic client journeys. Brad talks about SixthDivision and what it does, entrepreneurship lessons learned from growing a business, SixthDivision’s customer success stories, its service evolution, and its business model.
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Cliff McDonald is Co-founder and Managing Partner of Brainheart Growth, a consulting firm oriented toward advising lower mid-market businesses on revenue growth. He also serves as the Chief Growth Officer and chairman of the advisory board at RehabPath, overseeing its expansion from a small team to an enterprise with over 55 staff members. Cliff firmly believes in compassionate business strategies and advocates for the intrinsic worth of core values and human-centric approaches within organizations. In this episode… It’s no secret that the lack of a common vision amongst employees and an inconsistent set of core values can sink any company. Cliff McDonald shares the valuable life lessons and core values passed on by his father, which shaped his perspective on leadership, compassion, and diversity. Cliff brings that perspective into the core mission of Brainheart Growth while emphasizing the challenges of promoting revenue in companies that lack brand awareness. He highlights the use of technology, like CRM systems, as a way to create competitive advantages in company growth and culture implementation. In this episode of Inspired Insider Podcast, join host Dr. Jeremy Weisz and Cliff McDonald, co-founder and Managing Partner of Brainheart Growth, as he delves into the systemic issues within lower mid-market companies related to revenue generation, poor training, and lack of strategy.
[Top Agency Series] Powerful Retailer Business Design With Jean-Pierre Lacroix of Shikatani Lacroix Design
Jean-Pierre Lacroix is the Founder and President of Shikatani Lacroix Design, an international design firm specializing in creating immersive experiences that connect in the blink of an eye. He is also a registered graphic designer in Ontario, a credential that demonstrates his professional standards and ethics. As a visionary leader with over three decades of experience in the branding and design industry, Jean-Pierre has helped Fortune 500 companies transform their brands and organizations through his unique “ThinkBlink” process, which combines strategic foresight, design innovation, and consumer experience engineering. He is also an accomplished speaker, author, and educator who has shared his insights and expertise on global stages, in best-selling books, and at prestigious institutions. In this episode… Building a successful retail business requires significant effort and dedication, but one crucial aspect not to overlook is the value of design. Good design is essential for creating a powerful brand identity that resonates with customers and sets you apart from competitors. Business design is a powerful tool for creating a unique brand identity, enhancing the customer experience, and driving sales. Branding and design expert Jean-Pierre Lacroix says engaging a design firm that can harness the power of strategically led design is essential for achieving design excellence. By working with experts who understand the importance of aligning design with business goals, you can be confident about your brand representation in a way that resonates with your target audience. From packaging and environmental design to graphics and digital, a skilled design team can help you deliver transformational change that drives business growth. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Jean-Pierre Lacroix, Founder and President of Shikatani Lacroix Design, to discuss the value of business design. Jean-Pierre explains how SLD helps its clients, the “ThinkBlink” process, the friction points SLD seeks to address, and how to remain relevant as a business.