Kyle Orlando is the President of EDealer, a Toronto-based company composed of experts in online car sales catering to clients across all 10 provinces. Possessing a wealth of experience in the automotive industry, Kyle is a seasoned marketer with a proven track record. He is proficient in digital marketing, including search engine optimization, marketing management, project management, digital strategy, and paid digital media. Before joining EDealer, he was a marketing intern at Shaker Recruitment Marketing, a full-service recruitment marketing agency. 

The automotive industry is undergoing a massive shift, and car dealers face unprecedented challenges to keep up with the changing market dynamics. With the rise of digital technologies, it's essential to embrace the online world to boost sales. However, digital marketing can be complex and daunting, requiring expertise in various areas. 

From website development to social media, content strategies to inventory hosting, backend systems, and more, there are countless challenges car dealers encounter. To succeed in this space, marketing expert Kyle Orlando says that auto dealers must partner with digital marketing experts who can provide a comprehensive solution to their online marketing efforts. By collaborating with professionals with in-depth industry knowledge, dealerships can ensure their online presence is optimized to drive traffic, generate leads, and boost sales. Kyle shares his leadership journey in a company that helps in online car sales. 

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Kyle Orlando, President of EDealer, about digital marketing in the automotive industry. Kyle talks about EDealer and what it does, digital advertising mistakes dealers often make in the automotive industry, how to design a website focusing on the customer journey as a car dealer, and his leadership journey in project management, marketing, and sales.