This podcast episode features Cherian Thomas, the head of marketing and go-to-market for T-Mobile Advertising Solutions, who discusses the integration of Octopus, an entertainment platform, into T-Mobile. The episode also includes an interview with Barry Frey, the CEO of the DPAA, who explains the trade association's dedication to the growth and digitization of out-of-home advertising and features that have driven the growth of DOOH, such as programmatic advertising and dynamic ad serving.

Host E.B. Moss has an upbeat conversation with the energetic Thomas, covering topics from how the ubiquity of screens and reduced cost has grown the Total Addressable Market for Digital Out-of-Home. Thomas explains how T-Mobile can leverage its privacy-compliant customer data and AI capabilities to enhance advertising experiences and offer better understanding of what should power T-Mobile's AI tools and products for the next five to ten years.

Thomas shows his enthusiasm for T-Mobile brand love and consumer experiences and how that drives the philosphy of T-Ads, which has experienced rapid growth within the company,