Host E.B. Moss asks three experts to explain the definition and importance of a "holistic approach" to podcasting and why it's good for brands and the business. She interviews Bryan Barletta, Founder/Partner of Sounds Profitable, Paul Riismandel, Chief Insights Officer of Signal Hill Insights, and Ken Lagana, EVP of audio and entertainment company Audacy. They discuss the growth of audio and the status of the podcasting industry -- from new findings in objective measurement that accounts for an "attention currency" to improved partnerships, and strategies for podcasters and brands to increase their audience and revenue.