Show notes
This insightful and high energy discussion with strategist and marketing executive Lou Paskalis and host E.B. Moss dives of some of the biggest issues facing the media and the advertising industry today. Paskalis explains how consumers and brands do best when they align around shared values and purpose...and the role of journalism in upholding democracy to how the proliferation of misinformation is threatening trust in media. We get an extensive education, with humor sprinkled in.
After reminiscing about working on promotions for their days at E&J Gallo Winery and Food Network years ago Paskalis shares some solid food for thought – especially around his $1B challenge to advertisers to reinvest in news media. He explains how it's easier to vet brand safe environments and political skews thanks to AI-aided companies like Ad Fontes Media... and without that return accurate reporting and actually brand love is threatened.
As a former senior media executive at both American Express and Bank of America, Paskalis offers tremendous insights with his signature outspoken style, explaining the need for transparency in programmatic advertising – with some astounding stats that should be a reality check for media buyers, and advises brands to build long-term customer relationships, especially around shared values and purpose, rather than rely on just transactional marketing.
He explained the indispensable role of journalism in upholding democracy, pointing out that "Journalists are uniquely called out in the first article of the Bill of Rights as having a special role in our democracy to basically keep the government honest and elected officials honest." However, the proliferation of misinformation and erosion of trust in media poses a dire threat, evidenced by local newspapers dying out.
Hear about the future of marketing and Lou's philosophy on brand building for life by focusing on long-term customer value and the need to educate consumers rather than constantly sell to them.
After reminiscing about working on promotions for their days at E&J Gallo Winery and Food Network years ago Paskalis shares some solid food for thought – especially around his $1B challenge to advertisers to reinvest in news media. He explains how it's easier to vet brand safe environments and political skews thanks to AI-aided companies like Ad Fontes Media... and without that return accurate reporting and actually brand love is threatened.
As a former senior media executive at both American Express and Bank of America, Paskalis offers tremendous insights with his signature outspoken style, explaining the need for transparency in programmatic advertising – with some astounding stats that should be a reality check for media buyers, and advises brands to build long-term customer relationships, especially around shared values and purpose, rather than rely on just transactional marketing.
He explained the indispensable role of journalism in upholding democracy, pointing out that "Journalists are uniquely called out in the first article of the Bill of Rights as having a special role in our democracy to basically keep the government honest and elected officials honest." However, the proliferation of misinformation and erosion of trust in media poses a dire threat, evidenced by local newspapers dying out.
Hear about the future of marketing and Lou's philosophy on brand building for life by focusing on long-term customer value and the need to educate consumers rather than constantly sell to them.