Host E.B. Moss delves into the topic of brand purpose in a special compilation episode. Extracted from a consistent question she has asked each media and marketing executive in Season 2, industry leaders share insights on how purpose is expressed and implemented in their companies -- and how and why it helps them thrive internally and with customers. Hear the wisdom of Mary Baglivo, who has headed up such renowned ad agencies as Saatchi & Saatchi and JWT; Linda Bethea of Danone, who oversees North America marketing for 20 brands; CMO Erin Levzow describes how Museum of Ice Cream's purpose is creating joy!

Chief Insights Officer of Cumulus Media/Westwood, Pierre Bouvard, reminds us that consumers need to trust in the promise of a brand and how to remind them via audio. And Nicolle Pangis, CEO of leading TV rep firm Ampersand adds very personal takeaways for how she applied work-life balance lessons learned the hard way, and now helps her whole team thrive...and keeps the buyers satisfied “on purpose”, too.

Hear the full episodes with each of these guests, as well, for additional inside scoop on the business of media, marketing and advertising in general.