As VP of data and research for NYI - the ad rep for the country's biggest TV market, Betsy Rella likes finding the stories in surveys and data sets will help grow the advertising business. Now, when the world is home and New Yorkers are consuming more video than ever, that information is key. Since everyone in media/marketing is also playing catch up on their knowledge base and business insights, Rella provided a download on trends in consumption and a 101 on how media buys are planned and sold differently these days. Always wanted a solid definition of "Impression-Based Buying"? You got it. How that differs from "Holistic Media Planning"? Done. We also talked about the very definition of TV today, how media companies need to assess all the ways and places people are consuming video, the rise of CTV ("connected TV") and why Cuomo Prime Time is consistently topping the ratings along with all kinds of news programs. 

It's actually a little beyond a "101", so get the "201" on today's shifts in media buying and planning from a data and research exec in Episode 4 with E.B. Moss.