With podcasts at critical mass for advertisers with 100 million+ monthly listeners, what about brands who want their OWN podcast for B2B purposes? In 15 minutes E.B. Moss walks you through the WHY and the HOW of creating a B2B podcast for your company. In a nutshell, learn use-cases for B2B podcasts (how about whispering in your clients' ear?!), WHAT goes into a strategy, HOW to start producing content, WHO is doing it well, and WHERE to promote your brand!