Rachel Karten is a leader within social media who has experience both growing brands from the ground up and managing accounts with millions of followers. She was most recently the Associate Director of Social Media at Bon Appétit and Epicurious where she won social Webby’s three years in a row and received a coveted National Magazine Award for best social at a magazine. There she built the social media presence for verticals Healthyish and Basically—two of Condé Nast’s most successful sub-brand launches. Before Bon Appétit she was at meal kit delivery startup Plated. She now consults with brands, helping them create value-driven social strategies that delight.

In today's episode, Rachel shares how she balances working in social media, how she's used her platform and social media presence to speak up about important issues, and what it takes to work in the industry.

I hope you enjoy our conversation xx

Links:

Rachel Karten:

https://www.instagram.com/milkkarten

https://milkkarten.substack.com/

In Our Network Instagram:

https://www.instagram.com/inournetwork/