PayU Finance CEO Deepak Mendiratta explains how the company is reimagining SMB credit through embedded, data‑driven lending models that overcome long‑standing barriers like irregular cash flows, limited documentation, and the high cost of small‑ticket loans. PayU uses alternative credit evaluation based on UPI transactions, GST records, and behavioural insights, enabling more accurate underwriting. Its EDI—equated daily instalment—model aligns repayments with daily cash flows, reducing intere...