Rajesh Mirjankar, Managing Director, CEO and Co-Founder, Kiya.ai

Kiya.ai unveiled Bharatmeta at VivaTech in Paris in June. What makes Bharatmeta different to other metaverses is its focus not on gaming and virtual goods but commerce and finance. It is an approach designed to allow real world businesses to extend their reach online. Bharatmeta also caters to users of laptops and mobiles as well as those with headsets and in kiosks. It is designed thus too appeal to both India’s urban and rural populations. In this in-depth interview, Robin Amlôt of IBS Intelligence speaks to Kiya.ai’s Managing Director and CEO, Rajesh Mirjankar.