As streaming becomes more and more popular, the demand for connected TV inventory is growing every day. Rubicon Project’s Michael Barrett talks about how 2020 will be a defining year for CTV, how more services will be ad-supported, and why the industry must agree on a measurement system.<br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

IAB’s Sue Hogan on Coronavirus’s Impact on Advertising Revenue: Sell-Side

IAB THERE podcast is the audio version of our daily half-hour live streaming talk show featuring IAB subject matter experts and industry notables covering the hot-button topics of the day. It’s a great way to stay on top of all the digital marketing and media current events. Hosted on Acast. See acast.com/privacy for more information.