IAB.THERE
IAB.THERE
IAB (Interactive Advertising Bureau)
IAB’s Sue Hogan on Coronavirus’s Impact on Advertising Revenue: Sell-Side
29 minutes Posted Jun 3, 2020 at 3:44 pm.
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Show notes
More than 200 sellers shared insights into the current changes and future predictions of the impact of the COVID-19 pandemic on advertising revenue. IAB’s Sue Hogan walks us through the sell-side perspective on 2020 ad revenue projections, trends they’re spotting in messaging strategies and what’s most challenging for them right now.

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