Format: Conversation. Today's episode is a conversation about one of the most polarising figures of this decade; Taylor Swift and how she sells her music to her fans. You might have heard Look What You Made Me Do but never understood how she created an entire scavenger hunt based on that video, you might have known she has millions of crazy fans but not know how she keeps them in love with her for years and years. Taylor is a marketing genius and has a formula for it which works all the time. To understand it, all you have to do is take a closer look, with us. Timestamps: Taylor's core brand message (4:22). Turning loyalty into engagement directly (13:59). Queen of Customer Relationship Management (17:10). Taylor's loyalty towards her consumers (26:04). Easter eggs, hidden references, subliminal messages and other creative things Taylor does to create her own universe (28:02). When consumers become marketeers (29:57). Taylor Swift and Game of Thrones have more in common than you think (41:14). Not just an album, an experience (43:28). Why consumers stick around (49:27). Summary (52:09). Guest segment (53:52).

Time stamps for the topics: topic 1: Podcasts- 3:02. Topic 2: Social Media and Content Creation- 6:25. Topic 3: Networking- 18:10. In this epsiode, I will be talking to a special friend who has a podcast of his own called Chai With Ron on Spotify! Two years ago, a long conversation with him made me wonder if I could have a podcast of my own, but I'd always hesitate because I'd consider other people's opinions and judgements before what I actually wanted to do. Listen to us talk about our podcast journey and approaches, content creation and networking. Check out @iknowsomeonepodcast on Instagram for more updates about the podcast and to leave a feedback! Thanks for tuning in!

I'm told that I talk a lot, so I decided to talk even more - and created a show around it! A podcast about everything! My guests have a lot to say, on topics that will either keep you on the edge of the seat till the end or make you laugh out loud. Either way, we're looking forward to inspire, stimulate curiousity, engage and make you think differently, or even think at all incase of some topics. Check out @iknowsomeonepodcast on Instagram to get updated about the topics in advance.