Show notes
Format: Conversation. Today's episode is a conversation about one of the most polarising figures of this decade; Taylor Swift and how she sells her music to her fans. You might have heard Look What You Made Me Do but never understood how she created an entire scavenger hunt based on that video, you might have known she has millions of crazy fans but not know how she keeps them in love with her for years and years. Taylor is a marketing genius and has a formula for it which works all the time. To understand it, all you have to do is take a closer look, with us. Timestamps: Taylor's core brand message (4:22). Turning loyalty into engagement directly (13:59). Queen of Customer Relationship Management (17:10). Taylor's loyalty towards her consumers (26:04). Easter eggs, hidden references, subliminal messages and other creative things Taylor does to create her own universe (28:02). When consumers become marketeers (29:57). Taylor Swift and Game of Thrones have more in common than you think (41:14). Not just an album, an experience (43:28). Why consumers stick around (49:27). Summary (52:09). Guest segment (53:52).
